The Team

Samantha Lyden

Sam started working in children's theatre in 2007 eventually setting up her own tour booking agency, ProTours Theatre in 2013 specialising in booking tours for the leading family theatre. This has meant she's gained a lot of aunty points with her growing flock of nieces and nephews! 


Sally Reichardt

In a previous life Sally was a project manager for large events, before retraining as an actor at East 15. She is now a theatre-maker, writer and producer, successfully producing adult drama before moving in to children's theatre. It's a little known fact that she is also a breakdancer, who still likes to throw the occasional shape! 

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